In addition, IBM is considered a trendsetter when it comes to employee retirement plans.
"I think that with any sort of recognition comes responsibility, " Branson says of his trendsetter label.
Scores are determined by calculating consumer responses on eight attributes: appeal, aspiration, awareness, endorsement, influence, notice, trendsetter and trust.
Today the vehicle is a trendsetter and a synonym for forward-looking battery-electric-driven urban mobility of the future.
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This is MTV, the trendsetter and tastemaker, on its most cutting-edge show?
She now emerged in velvet and chiffon as a bona fide trendsetter.
In New Jersey, ever a trendsetter in finding new tort liabilities, lawyers now videotape will signings to head off lawsuits by disgruntled heirs.
For Manuela Arnedo Barreiro, CEO of a style site in Argentina called Trendsetter.com.ar, connecting on the beach was much more lucrative than at a standard tech conference.
Unlike DuPont, which focuses on the auto industry, Pantone focuses primarily on the fashion and home decor industries, where its color of the year is seen as a trendsetter.
And he carried out his mission through a website that became as much a trendsetter for other Internet venues as the Siskel-and-Ebert model became for point-counterpoint TV panel shows.
The hotel -- with a tower topped by a sharply pitched pyramidal roof -- became the Art Deco trendsetter for Shanghai as soon as it opened its doors in 1929.
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"The second you start looking to be 'cool, ' you're dead, " says trendsetter Kevin Rose, the tech whiz behind a host of "cool" products, including social-bookmarking Web site Digg and online video network Revision3.
The Ryder Cup hero conquered the conventional bunker-bound Olazabal course in 21 under par, but knowing Poulter's reputation as a golfing trendsetter, he will probably be itching to test his mettle on Curley's new wacky creation at the first opportunity.
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