In particular, brand marketers do not take Hispanic consumers seriously enough, especially their buying power or trend setting influence.
FORBES: Advertisers Must Pay Attention to Hispanic Consumers as Rising Trendsetters in 2013
General Motors has long suffered in trend-setting California because its cars have been anything but trendy.
"We want to take this trend-setting model on a much larger scale, " he adds.
He targeted students by paying the trend-setting types to throw Red Bull parties and supplied them with the drink.
Murray City, Ohio might seem an unlikely place to find a trend-setting project with the potential to change an industry.
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The question is whether there's time for the once-pioneering BlackBerry to catch up to Apple's trend-setting iPhone and devices running Google's Android system.
Despite growing success and trend-setting artists, Vee-Jay was having money problems.
The trend-setting region has been Nizhny Novgorod, where the International Finance Corporation, an arm of the World Bank, has been helping collective farms break up amicably and efficiently.
That is why unions across Japan reeled at the news in January that Toyota's trend-setting union had made the unprecedented move of giving up (very early in the game, too) pay-scale increases this year.
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Barnum and Bailey established trend-setting practices like sending promoters by train, in advance to future circus sites to pass out flyers, set up billboards and even foster rumors of the incredible shows that were coming to town.
Many charity shops are setting a trend for reducing plastic bag use, another of the chancellor's wishes.
Bridgestone becomes the latest Japanese corporation to quit high-end motorsport, with Honda's withdrawal from F1 at the end of last season setting the trend.
The trend continued after the break - a deft Elliott backheel setting Robbie Blake free while Michael Duff came within inches of converting a Thompson header across goal - as the Blades struggled to cope with their opponent's superior invention.
In fact, during the most recent rally, Immersion has been walking the upper bollinger band (10-period setting) for the most part, affirming that the trend may continue.
That said, the stock has started to change that trend a bit over the last month with shares making higher lows and setting up for higher highs.
Credit the trend to overcrowded hospitals, better technology (allowing more surgical procedures to be done safely in an office setting) and the doctors' desire to get paid.
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