Way back in 1899, influential Norwegian-American sociologist Thorsten Veblen dismissed fashion as part of a trend of conspicuous consumption.
To understand the marketing implications of this collaborative consumption trend, our Campbell Mithun team both talked to marketers on the sharing front lines and conducted a quantitative consumer survey for insights about consumer attitudes.
FORBES: Collaborative Consumption: Should Marketers Be Afraid?
The trend through humanity has been from consumption of carbohydrates to hydrocarbons to uranium.
Given the small effect observed in this large study, the lack of a clear trend with increasing coffee consumption, and the fact that other risk factors are likely to be correlated with coffee consumption, any conclusion regarding the relationship of coffee drinking to risk of stroke remains moot.
FORBES: Does Coffee Drinking Really Protect Against Devastating Diseases?
Ms. Davda says there is a trend in India toward out-of-home consumption and a steady shift in consumer preferences, with coffee changing from a beverage that was consumed mostly in South India to one sipped nationwide.
Defying the trend in the rest of the United States, Californians have kept their energy consumption per capital at about the same level since 1974, according to the Washington Post.
Contrary to popular belief, a growing number of Chinese luxury consumers are exhibiting a noticeable trend away from overt displays of wealth, and towards more understated forms of luxury consumption.
Household energy consumption has been on a downward trend since 2005, partly as a result of energy efficiency measures already in place, according to the report.
Smart metering is part of an increasingly popular trend in energy efficiency called "demand response" in which customers voluntarily cut back on their power consumption during times of highest electricity demand, like the hottest days of summer, when air conditioners are running at full blast.
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