The trend, coined by global trendmonitoring firm TrendWatching, describes companies embraced by customers for their authenticity, humanity and willingness to admit mistakes.
But in a growing trend of monitoring the air around you like their French compatriot, Netamo, these scales can monitor the air quality around you via temperature and carbon dioxide (CO2) measurements.
So the hyper-individual trend is about people learning and applying new methods of choice, efficiency, self-monitoring, data tracking and information-gathering in their everyday lives.