Lots of input from people in suits with spreadsheets and sales trend data.
Are your marketers uncovering emerging opportunities to leverage for future business growth, or are they lost in a sea of consumer, channel, competitive, technology and trend data?
All told, the card-delinquency rate has averaged 1.03 percent since 1992, said the firm, whose credit trend data is based from a sample of 27 million consumer records.
The trend data does tell us two important things, though.
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For some things, like retail sales, the categories into which Google classifies its search-trend data correspond closely to what people may want to predict, such as the sales of a particular brand of car (see chart).
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Experts say the next big trend in data is going to be geolocation, and the power to predict where you're going to go next and who you spend the most time with.
But... look at the retail availability trend above from data harvested off Apple's iPhone locator site.
The bottom line is that he see SAP as a direct play on the big data trend.
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While the majority of the industry is focused on devices and their integration, other are fast-forwarding this data trend.
Having access to timely, accurate, informative and trend-driven data allows for more intelligent decision making, which can make the difference in being a headline or not.
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We sat down with Rick to talk about the new project and the implications of the big data trend on the average citizens of the planet.
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We have started to see a bit of a decoupling of the US economy from its European counterpart, as the data trend at home has been a positive one.
If we were focusing just on the EUR, then the market should be expecting the trend of firmer data in Europe to continue this week, both in the core and in the periphery.
Jane, a sales manager in a product division of a large retail company, noticed a recent trend in her sales data.
The strong jobs report to start 2012 continues a trend towards improving economic data that we have seen over the past few months.
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Since 2000 the model has well captured the steady-to- cooling trend shown in temperature data, while all IPCC GCMs have failed the prognosis by predicting steady warming.
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Whatever the case, positing a trend without any historic data based on a single data point has become a common media mistake (or technique, depending on your cynicism).
In fact, data center energy use is rising at such a high rate that the trend could spur consumer surcharges for data use.
If you take a look at the Big Data tab of CrunchAnalytics, you can see that VC investments in big data followed the same downward trend, with the peak of venture capital funds raised by big data startups occurring in 2010.
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Brownell's company, Egenera, is an early leader in "virtualization, " the hot tech trend aimed at taming corporate data.
Richard Allan, from the Department of Meteorology at the UK's University of Reading, said the WMO's latest data confirmed the trend in the rate of rise reported in recent decades.
The correlation claimed above, however, seems to be breaking down in the first quarter of this year at first look if one compares the recent aluminum price trend with the latest macroeconomic data.
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The resulting index is a mix of trend reportage, expert findings, data-rich analysis and future-positive prediction.
And as Stephanie Flanders points out this morning, new data shows this worrying trend is accelerating.
The data reflects an ongoing trend: the evolution of American business into a true service economy.
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We can take away the raw data to see the trend more clearly.
"A major trend is increasing cellphone capacity for data content, " Shah notes, adding that the new iPhone from Apple will only spur demand for more available content.
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