About 90 percent of plastic bottles end their lives in landfills, according to Treehugger.com.

CNN: All about plastic

Guerillapps has attracted partnerships with the likes of TerraCycle, Carbonfund.org, TreeHugger, and Kraft.

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The story, in the Daly Telegraph, quickly found its way on to the Treehugger site and onto other news sites.

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Lloyd Alter wrote a piece for Treehugger about the Fast Company article.

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Additionally, CNET has plenty of GE-related photos from the floor of CES 2011 while both TreeHugger and Jetson Green have published nice roundup posts.

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During the first day of the Feast, tomorrow, attendees will have five challenges presented to them by organizations like Intel, Treehugger, and The Robinhood Foundation- to stir conversation, provide examples for the workshops, and let attendees collaborate with these organizations.

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