"From a brand perspective Foursquare is still seen as a game in the eyes of many users and this may be seen as a move to add more credibility to its brand, " said Joe Ryrie, creative strategist at the Fig Tree Network.

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Network Magic provides users with an easily interpreted topology map that creates a diagram like a family tree of devices on the network.

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Some decision makers in the music business believe the network's music site hasn't fallen far enough from the tree.

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Yarnall also has her own network of "wood scouts, " who call whenever they find a world-class tree.

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