"From a brand perspective Foursquare is still seen as a game in the eyes of many users and this may be seen as a move to add more credibility to its brand, " said Joe Ryrie, creative strategist at the Fig Tree Network.
At Turner Broadcasting System Inc. in Atlanta, a strategy-development team recently drew tree branches and placed sticky notes on the branches to explore ways to extend the Turner Classic Movies brand, says Jennifer Dorian, a senior vice president.
The drug is Taxol, Bristol's brand name for paclitaxel, a trace compound found in the bark of the Pacific yew tree in the northwestern U.S. During the 1970s researchers for the U.S. government's National Cancer Institute discovered that paclitaxel stops the growth of some cancerous tumors.