If you book through a travel site, you have to work with them as an intermediary.
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In travel he bought the rest of Expedia, the rest of Hotels.com and the Hotwire discount-travel site.
Travelocity, the Web's biggest online travel site with 27 million members, wanted to take advantage of the promotion.
Expedia owns a social travel site called TripAdvisor, which is considered the premier site for user-generated travel reviews.
Flickr's most popular travel photos have also been linked to Yahoo's travel site.
Even fashion e-commerce site Gilt Group created a spinoff travel site called Jetsetter.
"The company does change when you go public, " co-founder of online travel site Lastminute.com Martha Lane Fox told the BBC.
Farecast was a travel site that predicted whether airfares on a given route would rise or fall in the future.
But since Oyster is not an online travel site, per se, how will it get a piece of that action?
When a large German travel company asked the Cologne-based consultancy empulse for help with its online travel site, the group agreed.
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One of the few companies to seize the opportunity is MakeMyTrip, the travel site founded in 2000 that now dominates the market.
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Travelocity's parent company, Sabre Holdings, acquired social travel site IgoUgo in 2005.
He's the same internet pioneer who launched the travel site expedia.com.
These include well-known young firms such as online travel site Kayak and retailers Five Below, both of which are trading above their IPO prices.
Its travel site is now up for sale, and Gilt Taste, the upscale food and wine site it unveiled in May 2011, has been scaled back.
This is how it works: a customer on an online travel site who is searching for a flight on the desktop closes a browser on the desktop.
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Others include Lukasz Gadowski, founder of Spreadshirt, a shopping site, and Brent Hoberman, co-founder of lastminute.com, a travel site, who is a partner in PROfounders, an early-stage investment firm.
The result is Tripping.com, a social travel site that lets travelers glean travel tips from locals, share a cup of coffee, a beer, or even stay in their homes.
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Still, given the popularity of Airbnb and the plethora of other couchsurfing sites, the thought of yet another social travel site getting a million bucks is, nonetheless, a head scratcher.
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Not only did I locate it through a travel site on AOL, but then traced it through the Heidelberg Convention and Visitor Bureau web site, on to the Mensurstube's own web site.
Or on a travel site a photo of a temple in Japan could have an app that explains it, and if the photo is geo-tagged, shows a map of the area, and other related information.
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Besides mobile search, traffic growth is increasing in other areas that may be harder for Baidu to make much money from in the near term, such as online video player iQiyi and travel site Qunar.
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Ohanian, who also helped launch travel site Hipmunk and runs Breadpig, a site that gives all proceeds to social causes, said that like some of his other successes, his role was a matter of good timing.
Today Gilt Taste went live with their wine sale page, which features a combination of expert reviews, the sales of carefully selected wines they think are special, and flash sales similar to those on their travel site.
When American pulled its listings from the online travel site Orbitz in December over a charge dispute, it was directed at the charges it had to pay for the data that currently come from a GDS system.
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Hoffman helped build Priceline.com, the name-your-own-price travel site, part of tech holding company Walker Digital, and later headed up other Walker business units, including Priceline YardSale, which applied the auction model to selling everything from toys to refrigerators.
"I found that it was one of those things that anyone who had traveled in the United States kind of knew about, " said Mike Barish, a freelance travel writer who reviews SkyMall products for the travel site Gadling.
For example with travel site Gogobot, this page aggregates information such as how many cities a person has travelled to, how many reviews the person has written, and photos if she has taken and uploaded any to Gogobot.
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In a statement TripAdvisor said it could not comment on either threatened or pending litigation but stressed there were measures in place to reassure travellers and hoteliers that it "takes its responsibility as the world's largest travel site extremely seriously".
The result looks more like a digital version of Architectural Digest than a traditional travel booking site.
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