Perhaps the most interesting facet of the new marketing initiative involves creating custom experiences around food, fashion, entertainment and travel, all of which have a significant social media aspect.

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The centrally-located team can link into any of the six booths located around the airport and answer questions immediately on all aspects of travel.

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Not only do I fly a lot, all around the world, but I have long covered aviation and consumer travel topics as a journalist, and I used to be an elite United customer before they totally ruined the travel experience.

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But what I remind people when I travel around the country is that I also know there's a reason why all of us are here today.

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As someone who does regularly travel across Europe I just cannot see myself not using the 12 hour (including all connections, hanging around at the airport etc) route from Usti nad Labem in the Czech Republic to Faro in Portugal in favour of the 48-56 hour train trip between the same places.

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Point number two, on trade, John is exactly right that you travel around South Carolina and you see the textile mills that John's father worked in closed, all over the region.

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