The grand prize winner will be picked up by BUMBLEBEE and transported to school where OPTIMUS PRIME will be waiting with TRANSFORMERS toys and products in his trailer.

ENGADGET: Transformers: Dark of the Moon Blu-ray due September 30th, 3D version later

However, revenues for boys products increased by 25%, with film releases this summer promoting items like Transformers and Captain America toys.

FORBES: Product Spending And Weak Sales Send Hasbro Profits Down 71%