Now, that basic idea has transformed itself into a sprawling, captivating work, and it could just be the start of a new way to think about fiction.

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But it was at a function with her husband that she came up with the idea that transformed her life - the Ultimo bra, which puts special emphasis on comfort.

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King says the 'Crackit' is a work in progress but the idea has quickly transformed into reality, after many years contemplating the project.

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But it was another idea, in the late '70s, that transformed his business.

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There is absolutely no doubt that Beth Jacobson had an idea that changed the lives of thousands of patients and transformed a tiny biotechnology company.

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The town of Dursley in Gloucestershire is trying out the idea, with a parade of closed-down shops transformed into an gallery where artists can display their work.

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Eventually, however, wider awareness enables some processes to be radically transformed for the better. (For more about this, see the big idea on Social Media and Business Process Transformation at CITO Research.) Note that an intelligent activity stream filter is key to making this work, and we do not have one yet.

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