And we're very excited about the possibilities of putting more research dollars into some of these transformational technologies.

WHITEHOUSE: President Obama's call to the International Space Station

Brand Keys was selected based on the transformational nature of our Digital Platform GPS: groundbreaking syndicated research that links brand strategy with digital communication platforms, enabling brands to locate the spot where strategy and technology intersect.

FORBES: Customizing Strategy in a Digital World

With the right research and enough forward planning, traveling the oceans as a working passenger can be a transformational experience, they say.

CNN: Sail the high seas on a budget