GSK's Viehbacher admits an image transformation won't be easy or quick.

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In the recent primaries in Maryland, The Hill reported that Romney was finally gaining traction with Tea Party Republicans without achieving any huge transformation of his image.

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Now Caplan is ready to trumpet the company's transformation with some serious image enhancement.

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To celebrate its transformation and re-opening, the Museum will present an inaugural six-week program titled Celebrating the Moving Image (Jan. 15 - Feb. 20, 2011) featuring screenings, personal appearances, performances and special events to showcase the Museum's new programming spaces and its philosophy.

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