The squeeze on commissions is only one factor in this transformation.

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Ergo, the second factor in a successful brand transformation.

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Another key factor in the success of the transformation was the backing of CEO Irene Rosenfeld, and CMO Mary Beth West.

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One factor that has contributed to this transformation is the expansion of the menu that includes more breakfast and light lunch items.

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Despite all these promising results, the main single limited factor for achieving economic rentability remain high transport costs from the origin of garbage to the transformation site.

UNESCO: Background