NYSE, transacts around a fifth of all retail-trading volume in Nasdaq shares such as Amazon.com with software that runs on a desk-top computer.

ECONOMIST: Wall Street

Their importance is reflected in the fact that they call us to think of ourselves as more than transactional beings who fight, when they fight, over who transacts how much to whom.

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In the era of the social Web, journalism can best fulfill its essential mission to inform when the knowledgeable content creator (journalist or otherwise) connects, or transacts, one-on-one with the interested consumer.

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