The company earns revenue in the form a fee charged to the merchant as a percentage of the transaction size.

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Banks have historically charged small businesses at least 3% of the transaction size as a per-swipe charge, besides additional monthly or annual fees.

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The discount retailer's fiscal third-quarter earnings rose 34% as same-store sales continued to rise on improved traffic and a larger transaction size and as sales of seasonal and consumable items increased.

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Credit cards also usually set a minimum transaction size.

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But the lack of a strong link to a reported commercial transaction makes estimates of market size from companies like IDC problematic.

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Other possible changes include curbing the number of debit-card transactions customers can make each month and restricting the size of a transaction with a debit card.

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Even experienced traders who would agree that factors such as the size and type of the transaction, the market for the security, and the speed and certainty of execution, are all relevant, would disagree as to the exact meaning of the term.

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For business sports brands, I first calculated how much the branded enterprise would fetch in an arms-length transaction, and then subtracted the average enterprise value of what similar businesses the same size have been sold for, or are being valued.

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