The smart phone is key, because it enables not only the transaction but also getting the customer into the car.

FORBES: New Company Rents Your Car By The Hour

That stops a thief who intercepts a key and tries to use it in a fraudulent transaction.

FORBES: Magazine Article

For the transaction banks, controlling costs per trade and costs per asset under management will become the key to profitability.

FORBES: Are Bankers Competent to be Running Banks?

KeyBanc Capital Markets (KEY) and Oppenheimer (OPY) are acting as co-managers of the transaction.

FORBES: Luxfer Holdings Prices IPO

The key is whether the tax ramifications are the reason the person is entering into the transaction.

FORBES: Is Prince Charles Guilty Of Royal Tax Avoidance?

We also believe that the transaction we are proposing represents a uniquely attractive opportunity for Take-Two's creative teams and key employees.

FORBES: Magazine Article