The unit will operate around the clock providing high profile traffic enforcement on major national routes including motorways.

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And where once Conservative Eurosceptics defected to UKIP, there is now traffic the other way as the high profile defection of one of UKIP's MEPs, Marta Andreasen, proved last week.

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What happens when a less scrupulous company spoofs a profile update email and causes you to add a profile that redirects all your web traffic, for instance?

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Within one week, she had been approached by seven headhunters and her LinkedIn profile had attracted 539 hits, quadrupling the traffic she experienced the week before the campaign.

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"Infecting hundreds of thousands of sites results in enormous potential for aggregating and abusing the traffic that they receive, compared to targeting a single high-profile site, " Danchev says.

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And unlike Mr Cook, he stands no chance at all of lowering his profile until some act of man or God thins out the traffic and makes the trains run on time.

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