They keep gaining traffic because that J curve concept applies to the airline traffic as well.

FORBES

He was on first-name terms with air-traffic controllers at J.

NEWYORKER: After the Movie

However, instead of leveraging the high brand awareness of Liz Claiborne to drive traffic to its stores, J.

FORBES: J.C.Penney Tramples on Liz Claiborne and Misses a Great Opportunity