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The locations of traffic jams on highways are reported five times more accurately than with the previous version of TomTom HD Traffic, and up to 15 times more precisely then industry standard Traffic Message Channels (TMC).
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Who knows just how many of these are produced a day, but it only takes one to catch on to viral channels and make a boatload of traffic.
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Because Clearwire has such a fat spectrum position, it can optimize the use of the channels it has been allotted to carry traffic in the most efficient possible way.
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"Non-traditional channels have become more important, especially as traffic in supermarkerts and traditional convenience stores have declined, " says Kenneth Harris, a packaged-goods consultant with Cannondale Associates in Evanston, Ill.
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Then, in 2010, Sports Illustrated formed a digital partnership with Time Warner's Turner Sports subsidiary, which owns the rights to the NBA, NCAA Men's Division, Major League Baseball, Nascar and the PGA Championship and broadcasts them on Turner channels like TNT and TBS. The idea was to pool the brands' online traffic and give digital advertisers a bigger potential reach, but the partnership was dissolved in April.
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This information can be fed back to the editorial or social media teams and new content can be created, or traffic to and from these trending topics can be managed and incorporated into communications via their social media channels.
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