There are major brands like Red Bull crossing over from traditional sports and underwriting teams and tournaments.

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New areas of businesses are opening up to Lloyd's that particularly suit its traditional skills in underwriting unusual risks, notably those tied to e-commerce and intellectual property.

ECONOMIST: Lloyd's of London

Fremont was among the worst of the subprime offenders, using all the now familiar practices: targeting people with bad credit, ignoring traditional standards for underwriting home loans, paying third-party brokers handsomely to bring in gullible customers, and then infecting the larger financial system by selling off the hazardous loans.

NEWYORKER: The Contrarian

Whatever the competition does, a traditional industry strength underwriting will decline in importance.

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