Besides identity rising in significance in a cloud, mobile and social world, the traditional concept of identity is going to change and will be radically transformed itself by those three forces.

FORBES: Identity: the Intersection of Cloud, Mobile and Social

It is a work reflecting the great skill of a traditional weaver who has brought together a range of materials to produce something of significance, value and beauty.

UNESCO: Speech to UNESCO General Conference 2009 - Bryan Gould

Observing that younger generations in modern societies may have difficulties in understanding the values and significance of intangible cultural heritage, the Director-General noted that in traditional societies, where information from outside was limited and young people acquired new knowledge primarily from older people in their communities, intangible cultural heritage was naturally and directly transmitted from generation to generation through their daily activities.

UNESCO: Culture