Over the past year the intermittently profitable Santa Clara, California computer maker has moved from quoting traditional pricing-per processor for hardware, per user for software-toward a surfeit of new choices.
Over the past year the intermittently profitable Santa Clara, Calif. computer maker has moved from quoting traditional pricing--per processor for hardware, per user for software--toward a surfeit of new choices.
Wal-Mart says it has more bundles planned for the beta launch, along with what is presumably a more traditional download service with more traditional pricing, though deets are slim at this point.
More recently, Hansen Natural with its Monster energy drinks has opened up new markets and even commanded more premium pricing than traditional soft drinks.
FORBES: Pepsi Can Bubble Up To $71 But Needs Next Nooyi Thing
While Amazon attracts customers as the pricing standard, traditional retailers lose margin.
Already, early studies of potential revenues from road pricing confirm what traditional cost-benefit analysis has long shown: that the gains from many road schemes (unlike those from many rail schemes) far outweigh their costs.
"This makes Sun a major open-source vendor, and it will have a major pricing impact on the traditional vendors, " says Donald Feinberg, an analyst with Gartner.
For their part, hospitals have to weigh whether discounts they grant for exchange products pose a risk to the richer pricing they get for traditional commercial health plans, which include those now offered by employers.
This would cause push back and pressure on pricing for larger licensing deals on their traditional networks.
FORBES: UltraViolet: Boom Or Bust For Studios And Consumers?
From here on, the factors important to success in the traditional brick-and- mortar retail business -- pricing power based on brand strength and economies of scale -- also will be required on the Internet.
Reacting to the rise of data use over traditional voice, Verizon is introducing a new version of their pricing plan.
Building up a two-sided market, and balancing the needs of each side, require pricing strategies that would make little sense in more traditional, one-sided industries.
Also there is some consumer resistance as well: Older, and lower-income consumers in particular continue to value the hand-holding traditional dealerships provide and as a group have resisted "no-haggle" pricing.
That will require more choice, probably a pricing adjustment and some canny marketing, but it is not impossible, and Microsoft, seeing their traditional licensing and productivity markets under threat from changing consumer behaviors, will be gunning for it.
应用推荐