Driving brand equity with an online publishing operation borrows from traditional marketing and media disciplines, but in practice has already become a highly specialized and evolving skill.
The Israeli experience in 2006 was due primarily to a loss of traditional war-waging skills as a consequence of the protracted stability operation that the Israeli military had conducted in the Palestinian territory and the failure to recognize the need for a more traditional joint combined arms fire and maneuver approach.
B's point of view, it looks as though a nationalised corporation is extending itself beyond its traditional boundaries, using public money to move into a market served by a small commercial operation which it threatens to destroy by undercutting.
Significantly more expensive than traditional hydrothermal resources, EGS remains a highly speculative technology: just two small facilities are in operation today.