The point is to improve upon traditional methods of drug development which, at this point, are little better than trial and error.

FORBES: Genomics Won't Mean Cheap Drugs

The Hong Kong company aims to strike gold by expanding the global appeal of traditional Chinese medicines and by using modern drug development methods to unearth new drugs within Chinese medicinal herbs.

FORBES: Magazine Article

"This situation is a good example of why traditional accounting methods aren't an accurate way to determine value for research and development, " IV says in a statement.

FORBES: Magazine Article