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News Corp. reportedly made its filing after lawyers for IMG warned the conglomerate that it holds trademarks on the name.
FORBES: News Corp., IMG in Court Over 'The Daily' Name
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The Hub logo and name are trademarks of Hub Television Networks, LLC.
ENGADGET: Transformers: Dark of the Moon Blu-ray due September 30th, 3D version later
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They think, for example, that a "challenge period" should precede domain name assignment, so trademarks can be protected.
CNN: Opinion: The Internet's identity crisis
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The Blu-ray DiscTM name and Blu-ray DiscTM logo are registered trademarks of the Blu-ray Disc Association.
ENGADGET: Blu-ray Discs expand to 128GB under new BDXL spec
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The West cigarette brand claimed use of the Westlife name on clothing and other merchandise could cause confusion with its trademarks.
BBC: Judges said the similarity with West was enough to confuse
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Jason Keenan, an Icann spokesperson, says that the new policy won't reserve trademarks by default, but companies will be able to claw back a branded site name retroactively.
FORBES: Um.whatever
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For example, the brand name and logo hang tag and distinctive pocket stitching on a pair of jeans could be registered as protectable trademarks, and the unique shape of a dress could be registered as protectable trade dress.
FORBES: Protecting Fashion Designs