Bikram Choudhury, the Hot Yoga pioneer, built a multimillion empire by trademarking his routine.

FORBES: Yoga's Latest Craze Could Make You Rich While You Twist

Since trademarking the sport's name in 1998, he has produced 7, 500 shows in 40 countries, including Bosnia and Brazil.

FORBES: Magazine Article

Trademarking the methodology of a deliberative poll (as Mr Fishkin has done) may be a form of quality control.

ECONOMIST: Democracy is about discussion, not just voting

In other words, trademarking a slogan for commercial purposes will likely always be legally easy for those who seek to do it.

FORBES: Can You Think Up Two Cool Words? Congratulations,You're Trademarked

Barnes was born poor in Philadelphia in 1872, became a doctor, and made a fortune by trademarking a medicine that treated gonorrhea.

NEWYORKER: Moving Pictures

One recently discovered gambit: trademarking 22 of his catchphrases.

FORBES: Charlie Sheen's Marketing Machine Moves to Trademark His Catchphrases

Instead of trademarking their acronyms, consultants should seek to understand the decisions that really matter to their clients' business performance, and help managers pick the information techniques that are most appropriate for each of those decisions?

ECONOMIST: Valuable

Trademarking slogans is nothing new.

FORBES: Can You Think Up Two Cool Words? Congratulations,You're Trademarked