Arbitrators were not amused, ruling that unwary consumers might confuse these sites with the trademark holders' own.

ECONOMIST: Domain names

Cybersquatters will try to grab these sites first and sell ads on them or try to shake down trademark holders for the site rights.

FORBES: Um.whatever

Swansea's trademark total football earned Martinez many plaudits and was particularly highlighted when the Swans beat holders Portsmouth 2-0 at Fratton Park in the fourth round of last season's FA Cup.

BBC: Wigan finally land boss Martinez

In most cases, patent holders must spend years in the lab and in the U.S. Patent and Trademark Office.

FORBES: Dear Silicon Valley: Please Quit Whining About Patents