But there are now more than 30 supermarkets and cash-and-carry stores in Calais specifically catering for the cross-Channel booze trade, including outlets of Britain's biggest supermarkets, Tesco and Sainsbury.
"The ability to use cash and trade credits as currency is a powerful tool and SCEE recognizes that it provides a new channel for gamers to access and purchase exclusive digital content, " said Mike Mauler, GameStop's executive vice president of international.