Any successful strategy is, of course, vulnerable to imitators who eventually trade away the profits.
"The recession has accelerated an already existing process of driving trade away from town centres, " she said.
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But will they trade away that loyalty should it become a condition of approving its BSkyB deal?
Investment bankers sometimes get paid like NFL quarterbacks because just as Tom Brady is an injury or interception-filled season away from the waiver wire, investment bankers and traders are one bad deal or trade away from the unemployment line.
Not only does the UK need to become less reliant on debt-fuelled consumer spending, and become more of an investment-led and exporting economy, but it also needs to re-orient its trade away from economies as hobbled as Britain itself.
That would take a lot of trade volume away from metals markets in London.
Why are we, who are uniquely privileged to have inherited the legacy of individual freedom, so eager to trade it away in search of the illusion of security?
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This may not last, but it's consistent with a broader trend in Germany's trade, away from other eurozone countries, which has been much debated in Germany and France, and was flagged up last year by the likes of Goldman Sachs.
Unfortunately, the consequence is that the trade will get away from you and that can be an extremely expensive mistake.
Brokers are responsible for bringing different banks together anonymously as buyers and sellers, to help them trade without giving away too much information about their trading position that could be used against them.
Over the years, he has campaigned to keep markets alive and campaigned against too many supermarkets taking away their trade.
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With a small, open economy, it cannot maintain an overvalued exchange rate and pour in stimulus spending without seeing much of the money leak away into trade deficits.
"It demonstrates a move away from trade-related considerations to the financial arena, notably the capital markets, " said Roger Robinson, the top economic official of former President Reagan's National Security Council.
Northampton borough councillors have criticised plans, saying the project would take away town centre trade.
In the U.S., on the other hand, internal factors also point to a move away from free trade policies.
An extraordinary parliamentary session will then be called for September, ostensibly to pass a bunch of job-creation and company-restructuring proposals that the Ministry of International Trade and Industry is beavering away on.
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Cardiff-born investment banker Paul Roles, who works 20 minutes away from the World Trade Center, said one of the first things he did was to try to contact Morgan Stanley colleagues working there.
As these two countries pull away from each other, trade disputes will inevitably grow.
Instead, with money being fungible, the trade would be structured elsewhere, or away from U.S. regulators.
But with a general election probably only a year away, the temptation to trade soundbites on crime is becoming irresistible.
It warned that it would slowly move away from dollar-based trade.
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If Lavender screws up, or if the market ticks away from him on a trade, he must dig into his own pocket to compensate a customer.
Because of resistance from allies, the prime minister has shied away from confrontations with the trade unions and other vested interests who would be provoked by any serious reform programme.
Floating exchange rates destabilise trade and investment by wrenching relative prices away from their fundamental values (that is, from the values that would put the corresponding exchange rates at purchasing-power parity).
Something else will do that, most likely an innovator somewhere away from the current social gaming trade routes of Facebook.
President Alejandro Toledo's government called off a bilateral meeting of foreign and defence ministers, and backed away from plans for free-trade talks with Chile.
They also argue that because of the trade ban, conservation resources are being taken away from other actions and are being redirected to anti poaching.
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The European Union long ago moved away from being merely a free-trade association.
Phone makers have moved away from announcing their new phones at trade shows, preferring instead to host their own events.
On September 11, 2001, Kathryn Freed watched from two blocks away as a plane hit the World Trade Center's north tower.
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