If it doesn't get paid, a tenfold jump in Trada's online spending is worthless.
Omar Sayyed, the chief operating officer of Ties.com, has been a Trada customer since May.
The people Trada pays work at advertising agencies or are stay-at-home parents or retirees.
The big risk Trada faces is in failing to consistently beat the customers' bid.
To join a Trada-led campaign, a search expert must first pass an aptitude test on pay-per-click advertising.
Trada pockets any difference and gives 75% of that to the freelancer.
Niel Robertson, the CEO of Trada (which we profiled here in a recent magazine article) proselytizes for the economic power of crowdsourcing.
One example: companies like Trada have cunningly opened up search engine optimisation to crowdsourced labor but there is much more going on.
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Jeff Yin, a programmer who got laid off from his wind-power employer in September 2009, started picking words from home for Trada a few months later.
Once your skills improve, Trada introduces some game mechanics such as leaderboards and honor badges to foster a sense of community and competition among its freelancers.
Neil Robertson, the chief executive of Trada, a Boulder, Colo.
Neil Robertson, a tech entrepreneur who blogs and runs a paid-search marketplace firm called Trada, just came up with this term I love called halfnimity, or that middle zone online between anonymity and real identity.
Trada buys search keywords on behalf of these retailers, but it gets paid only if its experts figure out how to spend less than what the client is willing to pay Trada for each customer it generates.
Just over a year into operations, Trada that already tapped 1, 000 people (all in the US) to help mostly small to medium-sized companies figure out to maximize their ad spending on Google search words and expects to increase that the number of freelancers tenfold in 2011.
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