You mentioned your first two albums, most of the songwriters were those famous writers, Anon and Trad.

NPR: Judy Collins, From Both Sides Now

"To them it's not about building their brand, it's about building their business, " says Trad.

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The Saville abuses never made it into the public arena, despite social media being a fairly mature channel of communications, until trad. media got it out there.

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Trad shrugs off the disconnect between U.S. cultural contributions and the survey rankings.

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"The first step to conquering the challenges" of expanding a brand across borders "lies in understanding what matters most to consumers in foreign markets, then finding ways to make emotional connections with those consumers abroad, " says Nicolas Georges Trad, a Reputation Institute executive partner.

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This insightful post that describes emotional states created by Web usage roughly maps to trad feelings like anxiety, rage and shame.

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One Night could have almost been written by The Carpenters and the groovy All In A Day is a lilting lullaby with the best trad Irish middle eight they've managed to date.

BBC: CD Review: The Corrs

The ranking is important, Institute executive partner Nicholas Trad says, because it shows where people are likely to want to visit, do business and invest.

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