Of course, tracking unique visitors does not give the full picture of a Web site's popularity.

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The goal was to provide thousands of New Orleans visitors with direct customer service by tracking relevant social media conversations on several different platforms within a 10 mile radius.

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According to comScore, a Web tracking firm, the site had 44 million unique visitors in June.

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But this is a smart chef, because she figured out how to use Eventbrite's tracking capability to see which sites were generating the most visitors for her events.

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Don long trousers, sturdy boots, a hat and a surgical mask (these are distributed to all visitors by park guides at the beginning of a tracking expedition) and prepare yourself for some sweaty, steep climbing through often-dense vegetation.

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News racked up 41.3 million visitors in September, up 16% from a year earlier, according to Internet tracking company ComScore.

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