He is hiring mathematicians and database administrators for a new division to create algorithms that will draw insight from data tracking consumer behavior.

FORBES: Global 2000

This new research, then, will serve multiple functions: Using specialized sensors, processors, and algorithms, the project team will measure noise in real time, tracking both the noise generated by various pieces of wave energy equipment and general background noise.

FORBES: Wave Energy: The Latest Battleground in the Conservation vs. Innovation Debate