In determining the result, their positioning on the track at the critical phases of the race was much more significant than any performance difference between the two cars.

BBC: Fast Ferrari close gap on Brawn

FedEx dispatched a van equipped with a Global Positioning System so Brown could track its whereabouts on the FedEx Web site.

FORBES: Start the Ground War

The app works by pinging you each day to ask how you are feeling, then uses satellite positioning (GPS) to track your location.

FORBES: Dr. iPhone's Happiness App

By making it possible to track customers in the physical world as easily as we do on the Web, indoor positioning is poised to bring the power of web analytics into the physical world, giving us real-time insights into human behavior and habits on a massive scale.

FORBES: Indoor Venues Are The Next Frontier For Location-Based Services