Retail marketers know they can advertise more efficiently if they can actually track and close the redemption loop from online browsing to offline buying.
The Studio offers access to The Loop and keeps track of your contacts and social networks, so you can move between Kin devices and transfer all of your data using nothing more than a Windows Live login.
Some Tory AMs suggest their main sources of intelligence on upcoming coalition policy and strategy announcements from Westminster are largely corridor chats with Liberal Democrat AMs - who, they feel, are kept considerably better in the loop about what's coming down the track.