Holt, whose great-grandfather invented the first track-type tractor (which led to the formation of Caterpillar), came to the rescue in 1996.

FORBES: Magazine Article

Holt, whose great-grandfather invented the first track-type tractor (which led to the formation of Caterpillar (nyse: CAT - news - people )), came to the rescue in 1996.

FORBES: It's How You Play the Game

That type of track record made the understated, low-key Neff a favorite manager of many other professional fund managers--an "investor's investor, " if you will.

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For instance, by combining Web-type analytics with location-based services, brick and mortars can track what consumers in their specific area are searching for and buying, and then create highly targeted stores that carry just what their local consumers need.

FORBES: How The Web And Smart Phones Are Saving Offline Retailers

Two days after that, Google announced its intention to build a "Do Not Track" option into the Chrome browser, giving users some shielding from a different type of rampant surveillance -- the type that creepily delivers knowingly targeted ads.

ENGADGET: Editorial: We, the digitally naked