Here you can handle everyday memorabilia, sit in a classic Trabant and watch TV in a lovingly recreated East German sitting room.

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It is as diametrically opposed to the finesse (of whatever level) of fine watchmaking (whatever that means) as a Trabant is from a Bentley.

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For now, however, the closest relative of a Trabant on the road is arguably an armoured Mercedes limousine, customised by Trasco, a subsidiary of Sachsenring in Bremen.

ECONOMIST: Industry in eastern Germany

Ulf Rittinghaus, Sachsenring's chief executive, says that he became interested in the Trabant site after a chance meeting, and persuaded his brother Ernst, an engineer, to join him in buying it for DM10m in 1993.

ECONOMIST: Industry in eastern Germany