Hoffman helped build Priceline.com, the name-your-own-price travel site, part of tech holding company Walker Digital, and later headed up other Walker business units, including Priceline YardSale, which applied the auction model to selling everything from toys to refrigerators.

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From then until the introduction of the Ford Model T in 1908, cars were just toys for the rich.

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Even with the business model changes suggested by Bain (post-Romney, I might add for clarity), KB Toys suffered decreased sales at the hands of Wal-Mart, Target, and other retailers to the point of declaring Ch 11 bankruptcy in 2003.

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