The Coda looks normal to the point of banal, a Toyota-ish family car indistinguishable from anything you would find in a suburban cul-de-sac.

NEWYORKER: Green Giant

These include the family friendly Toyota Highlander crossover SUV, the budget-minded Yaris subcompact and the fuel-sipping Prius hybrid hatchback, along with the upscale Lexus ES 350 sedan and RX 350 crossover.

FORBES: The Most-Reliable Used Cars

These expected high-mileage runners run the gamut from affordable small cars like the Toyota Yaris and the Scion xB and xD, to family minded SUVs including the Acura RDX, Lexus RX 350 and the Toyota RAV4 and 4Runner to utilitarian pickups like the Chevrolet Avalanche and Honda Ridgeline.

FORBES: Cars That Can Last For 250,000 Miles (Or More)

We have the finest family vehicles ever built in the Toyota Camry, Nissan Altima and VW Passat, and the new-for-2003 Honda Accord.

FORBES: Falling in love

By comparison, many of the hybrid and plug-in models making the Greenest Car list this year are practical enough to be everyday drivers, including two family friendly station wagons, the Toyota Prius v and Ford C-Max Hybrid.

FORBES: The 'Greenest' (And Meanest) Cars For 2013

But now, it has spun off Prius into an entire family of vehicles, which have boosted Toyota sales this year.

FORBES: Stunner: GM May Be Losing $50,000 On Each Chevrolet Volt

While Toyota is adding a brand, GM's family of brands is shrinking. (It's selling Hummer, and winding down Pontiac, Saturn and Saab).

FORBES: Autos

My husband is the official family car nut, but the marketer in me is all revved up watching Toyota navigate the first real threats to its green vehicle leadership.

FORBES: Magazine Article

The case was brought by the family of Paul Van Alfen and Charlene Jones Lloyd, who were killed when their Toyota Camry crashed into a wall.

BBC: Toyota settles fatal crash lawsuit

Toyota 's ( TM - news - people ) FT-CH concept, smaller than the popular Toyota Prius hybrid, and signaling the Japanese automaker's intention to roll out a full family of Prius hybrid vehicles.

FORBES: Autos