And toy maker Mattel has not turned the official Mulan doll into an Asian Barbie.
The toy maker is also benefiting from its licence to manufacture and sell Olympic merchandise.
BBC: Hornby is pinning its hopes on Moshi Monsters pin badges
Mattel, the world's largest toy maker, employs some 600 toy designers in southern California.
But either way the toy maker is likely soon to find out how it feels to be in play.
Valtech subcontracts the manufacturing of its Magna-Tiles to the factory of a major toy maker in the suburbs of Bangkok.
They also bailed on toy maker RC2 and satellite communications company Globalstar.
What makes Donnelly uniquely appealing to Macy's is the fact that he's a world-renowned artist with a cult following as a toy maker.
Even before building the app, ZeptoLab reached out to some of its 100 merchandising partners, including plush-toy maker Vivid Toy Group Ltd. and Round 5.
The recall follows another high-profile move from toy maker RC2 Corp.
The toy maker found itself needing to turn around its turnaround.
Toy maker Hornby is hoping 2012 Olympic merchandise and a range of Moshi Monsters pin badges will help it to offset a slump in its UK profits.
BBC: Hornby is pinning its hopes on Moshi Monsters pin badges
The process is neither cheap nor easy (Mattel already has 60 of its people working on the programme, and the independent auditors will employ several times that number), but the company reckons that, as the largest toy maker, it is vulnerable to a Nike-like scandal.
For the toy-maker, it pays to put all the eggs in a single basket for now.
Earnings reports from Humana and Hasbro showed profit declines in the fourth quarter for the health insurer and the toy-maker.
Thomas Spragge, a 54-year-old prototype toy-maker in Massachusetts, had never heard of Daft Punk until three years ago when his daughter asked him to make a helmet.
The scheme has been welcomed by local residents, including 55-year-old Irene Hogg who lives in a Victorian semi in Maghull which was once home to legendary toy-maker Frank Hornby.
In 1986, Kughn's obsession led him to purchase the premier toy train maker, Lionel, from Kenner Parker Toys, a division of General Mills (nyse: GIS - news - people ).
BRYAN, Ohio (AP) Andre Cassagnes, the inventor of the Etch A Sketch toy that generations of children drew on, shook up and started over, has died in France, the toy's maker said.
The Erector brand is now owned by Nikko, a Japanese maker of remote-control toy airplanes and cars.
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