The site started out as a way to practice their comic book and collectible toy hobby.

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He says, "Wait, wait, " like a child about to demonstrate a new toy, and runs to get a book filled with images of the region.

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Covered in inches of dark shiny sludge is a rich stew: a bicycle, an Ultraman stuffed toy, a fire extinguisher, a bank book.

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If the various Toy Story incarnations opened a door to the secret life of playthings, this book goes one step further by providing a touching, behind-the-scenes look from the minds that created it all.

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The project began in the summer of 2010, when Rodrigo Corral, a book designer who has created covers for Junot Diaz, Jeffrey Eugenides and Jay-Z, began to toy with the idea of a visual novel that used images, rather than words, to tell the story.

WSJ: Enhanced E-Books: Blowing Up the Book

From the 360-degree observation deck on the 72nd floor of the Shard, the tallest building in Western Europe at 310m, London opens up like a pop-up book and the landmarks of St Paul's Cathedral, the Houses of Parliament and Tower Bridge look toy-town tiny.

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