According to the NCAA, 181 million viewers tune in throughout the tournament across television, online and out-of-home platforms. 149 million people view the tournament via in-home television.
However, he has no time for the view that the tournament is no more than a procession for the home nation, seeking to be crowned champions for the 10th time in their centenary year.
"It was the view of the committee that this was a very serious offence and one that damaged the reputation of the tournament and of rugby union, " said a statement from ERC.