The economics of its broadcasting contracts have certainly helped the Tournament of Roses grow as an organization.
FORBES: The Business of the Rose Bowl
Since its first televising, the Tournament of Roses has maintained a direct relationship with its broadcaster throughout negotiations.
Much has changed in the landscape of college football since the Tournament of Roses put on its first football game in 1902.
Thus, from 1903 through 1915, rather than hosting a football game, the Tournament of Roses instituted a back-up plan: chariot races.
The Rose Bowl game was first televised in 1948, one year after the Tournament of Roses partnered with the Big Ten and Pac-12.
The Tournament of Roses ability to negotiate sponsorship agreements without giving away title rights suggests that the game is in fact, the granddaddy of them all.
The Pac-12, Big Ten and Tournament of Roses receive tickets.
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