The Wall Street Journal's Blindfold Bracket contest was designed to present a bias-free way of filling out an NCAA tournament bracket.
Two designers with a history of making successful tech products unveiled a new project this week: an NCAA tournament bracket customized for the iPhone.
Recently the festival has included a College Improv Tournament, which draws from a national pool of aspiring coeds who face off in a tournament bracket.
By comparison, penciling in a No. 1 seed in your NCAA tournament bracket has been a pretty safe bet, with only two teams (Kansas in 2010, Pittsburgh in 2011) losing in the second round.
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The best way to profit off your NCAA tournament bracket is not, in fact, picking a bunch of round-of-64 upsets and then buying a round at the bar when one just so happens to hit.
No. 2 Ohio State had managed to escape as the lone high seed left in the NCAA tournament's most-busted bracket.
Nearly 230, 000 votes were cast over the 6-week period in a bracket-style elimination tournament that started out with 32 potential worst companies.
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If the tournament pairings were posted in a bracket form, Murray said, they probably would have been painted with pigment on scrolls, placards or walls and wouldn't have survived.
But if you fill out your bracket at the beginning of the tournament, and choose the favorite in each game which is the strategy that these experts have, in effect, done you will never, repeat never, come out as the top bracket.
In fact, underdog fans should thank the Mountain West, which is 17-38 all time in the tournament: The conference gave this year's bracket its two biggest highlights.
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What we're watching: The NCAA Tournament continues on, and if you haven't ripped up your bracket already in disgust there should be plenty of exciting hoops action.
The overall viewership numbers for the tournament were also noteworthy, thanks in part to a steady string of remarkable (and bracket-busting) upsets.
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