It envisages a new space which will be "Glasgow's primary urban space", with a "day and night environment" that supports creativity and is a "world class tourist destination".

BBC: George Square set for ?15m revamp ahead of 2014 Games

Popular with baby boomers, this type of authentic, real life experience is a backlash against the bubble-like environment of all-inclusive resorts, theme parks, gaudy tourist attractions and cruises, according to the University of Illinois.

BBC: A trip back to your roots

"What we have been working on is a plan which will protect our environment and at the same time help us to develop a thriving tourist industry which is absolutely vital to the Tendring economy, " he said.

BBC: Clacton sea defence plan 'could cost ?27m'