Like Japanese using their newly accepted JTB card who brought back bags of Kent cigarettes, Coach bags, Dunlop golf clubs and Rolex watches in the pioneer days of Japanese tourism to the U.S. in the early 1980s, the cachet for Chinese visitors of appearing wealthy and successful to family, friends, and work colleagues is definitely also a factor.

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But that is overshadowed by the damage from sharp falls in Japanese imports, tourism and investments.

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This new appreciation has turned the wedding industry into an unlikely bright spot in the gloomy Japanese economy, as other sectors ranging from manufacturing to tourism struggle to recover.

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