The show wasn't successful, but Mr. Kirby performed well and soon moved on to offbeat video reports promoting tourism in Russia.
WSJ: The American Who Tells Russia How Bad Things Are in America
The answer is to encourage foreign tourism in Russia.
ECONOMIST: Russian tourism
Tourism chiefs paid their first visit to Russia in 2004, and participants this year include the Balmoral Hotel, the Gleneagles Hotel and Historic Scotland.
BBC: Scotland hopes to harness the Russian market
Scotland's tourism authorities have seized on the increasing wealth of a resurgent Russia as a source of affluent visitors in recent years.
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