Gambia's natural beauty and proximity to Europe has made it one of the larger markets for tourism in West Africa, boosted by government and private sector investments in eco-tourism and upscale facilities.

FORBES: Gambia

Excellent tourism infrastructure and facilities, business travel appeal, sustainable development of natural resources and rich cultural resources were among the key factors in landing the highest positions in the rankings.

CNN: World's unfriendliest nations for tourists?

In turn, the government began to offer corporate incentives for domestic investment and development in the tourism sector, doubling tax deductions for costs related to training tourism staff and providing significant depreciation benefits for investments in tourist facilities.

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Special hospital facilities in India, Thailand, Singapore and elsewhere that engage in medical "tourism" have infection rates a fraction of those found in most U.S. hospitals.

FORBES: ...And Undermining Health Care

Tourism Swansea, the trade association representing business in the area, said any moves to improve facilities for visitors were to be welcomed.

BBC: Rhossili